The Analytics page consists of six tabs, where each tab provides you with valuable data for different areas. You find the Analytic page in the main menu to the left when logged in to Adfenix platform.
For each tab, the option is given to select a specific office or get aggregated data for all offices, (depending on your role).
You can also choose within what time period the data should be visualized for.
Overview - Summary of the most important measurement values
Property page visit (avg); Average amount of visits on property page for ads via Adfenix
Leads per property (avg): Average amount of leads generated for advertised homes via Adfenix. A “lead” is a person who has provided you with contact information on your property page
Time on market; The average selling time for a home through Adfenix
Time saved with Adfenix (hours)
The average time to order an ad manually on Facebook is 20 minutes
By using Adfenix where ads are automatically generated, your agents have saved X amount of time
Adfenix advertised properties; Amount of properties advertised over time with Adenix. (Hover over the graph for more information).
The line graph shows the number of advertised homes with Adfenix and the bar graph shows the percent in relation to all advertised listings during the same period
Web Performance - Monitoring how offices perform with Adfenix services
Total property visits; The total amount of visitors on our property pages
Visits per property (avg); Average amount of visits received on listings pages, (refers to all listings)
Leads; The total amount of leads that have been generated via the property pages (refers to all listings). A “lead” is a person who has provided you with contact information on your property page
Leads per property; Average amount of leads generated via the property pages (refers to all listings). A “lead” is a person who has provided you with contact information on your property page
Buyer lead per 10.000 property visits; How many buyer leads you get on average out of 10,000 people visiting your property pages.
(A Buyer lead is a person that have made one or several of the following actions. "Booked showing", "Contact request submit", "Download info submit" or "Contact request")Seller lead per 10.000 property visits; How many seller leads you get on average out of 10,000 people visiting your property pages.
(A Seller leads equals a person who has made one or several of the following actions "Book appraisal + Engage qualified seller leads (Lead type = Seller)Property page visits (avg); The average number of times someone has clicked on the link in your ad
Leads per property (avg); The average number of leads your properties generate on the property page such as provided contact details, e.g. contact forms or clicking on a link to call the agent
Visits by source
Where your traffic has originated from
Internal website = organic traffic, a user who has entered the URL and gone directly to the customer's website
Social = referral from social media channels (Facebook, Twitter, Instagram, etc)
Search Engine = Google, Bing, Yahoo, etc.
Others = uncategorized sources, such as small blogs, and media outlets
Campaigns - View the top campaigns
Listed properties; Total number of properties put up for sale
Launched properties; Total number of properties put up for sale
Active Campaigns; Total number of advertised properties and the corresponding percent
Result page invitations; The number of invitations to the Results Page for an advertised property with Adfenix and the corresponding percentage in relation to all created result pages
Campaign Performance
The total number of impressions across all campaigns
The total number of reach across all campaigns
The total number of clicks across all campaigns
The total number of click frequency across all campaigns. (CTR = click-through rate)
Ordered product's dist; The total distribution of your available packages/ programs ordered
Click frequency performance
The blue bars represent the total number of orders for each month
The dark line represents the average click frequency (CTR) for each month
Order ratio; The distribution of products out of the total number of orders placed per month
Office - Monitoring how offices perform with Adfenix services
Total offices; The total number of offices
Active offices; The number of active offices as of today
Inactive offices; The number of inactive offices as of today
All offices; A table of all the offices containing detailed information on how the offices use and perform with Adfenix services. Filtering is done based on time period. Filter/ Sort the table to view the highest or lowest performing offices in the different categories
Data Export - Export raw data
Campaign data
Property data
Capture leads data (Engage)
Enhance leads data
Invoice - Invoice cycle
Read more about on the invoice tab in Article --> Where to find Invoice information for last cycle (Analytics).
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