The Result Page Overview
Complete overview of how the campaign is performing in real time
Johanna Sýkora avatar
Written by Johanna Sýkora
Updated over a week ago

When logged into the Real Force platform, search for the listing using the address in the search field or fill in sold in the property status filter field. When the right listing appears, click on the button View Results.

You can also access the Result Page via the link in the Live email or from the Result email sent out when the campaign is completed.

The page is structured into different sections:

The first section is named “Your property page” and is developed for you to understand how your marketing activities help people find your property by looking at what sources visitors are coming from when arriving at your property page, and if they take action when they get there.

This is followed by the next section “How people find your property”.

This is how we measure the overall data of how visitors find their way to your property page:

Social media ads: All traffic generated from social media such as Facebook, Instagram & Twitter.

Others: Usually traffic generated from blogs or sites with less traffic.

Internal traffic: All traffic generated from the agency website.

Other sources like Property portals can also be shown if traffic is generated.

People who showed interest: Visitors who have shown interest in your property, by for example scheduling a showing or contacting the agent on the property page.

Campaign results summary

Timeline

Here you will see the combined amount of times the campaigns were displayed over time.

Times displayed: The number of times the campaign has been displayed on social media.

Clicks: Number of clicks on your campaigns in various channels.

Key metrics - all social media campaigns

Clicks: Number of clicks on your campaigns in various channels.

Click frequency: The percentage of the people reached when clicked on your campaigns.

People reached: The number of people who have seen your campaigns in their social media feeds.

Times displayed: The number of times your campaigns have been displayed on social media.

Comparison - all social media campaigns

This card Includes name, start & end date, current campaign status, clicks, click frequency, people reached, times displayed and social media channels/links for the campaigns.

Campaign 1 & 2

Detailed breakdown of the different campaign's performance.

Timeline:

Time Displayed: Here you will see the number of times the specific ad was displayed over time.

Clicks: The number of clicks the specific ad got over time.

Key Metrics:

Clicks: Number of clicks on this specific ad in various channels.

Click frequency: The percentage of the people who reached and then clicked on this specific ad.

People reached: The number of people who have seen this specific ad in their social media news field.

Times displayed: The number of times this specific ad has been displayed on social media.

Your ads

Easy-access-links to the ad on all channels, click on “view and share” to view, reply to comments and share the ad.

You can also see the Social Activity. Number of reactions, comments and shares to your ads on social media

Invite Client

Share the result page with the client(s) by clicking on the Invite client button.

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