Link ads
Facebook link ads are single image advertisements that help promote your property page, agent page or desired landing page. They can have different placements, for example Facebook news feed or Instagram.
Design recommendations
Image type: JPG or PNG
Image sizes: 1080x1080, 1200x628
Primary text (message): 125 characters
Headline: 40 characters
Description: 20 characters
Album ads
Is a multiple image advertisement that help promote your property page, agent page or desired landing page. An album ad, contains, a cover image and three additional smaller images. They can have different placements, for example, Facebook news feed or Instagram and are always published as Public posts.
Design recommendations
Image type: JPG or PNG
Image sizes: 1080x1080, 1200x628
Primary text (message): 125 characters
Headline: 40 characters
Description: 20 characters
Carousel Ads
The Carousel format allows you to display 2 or more images in one single ad. It is similar to link ads as it feature title, description, links and Call to Action.
People can scroll through the carousel ad by swiping on their mobile devices or by clicking the arrows on the computer screen.
Design recommendations
Image type: JPG or PNG
Image sizes: 1080x1080, 1200x628
Primary text (message): 125 characters
Headline: 40 characters
Description: 20 characters
Video ads
As its name suggests, video link ads are a form of Facebook link ads, using video instead of an image. These ads also appear in the news feed, audience network, and Instagram.
Technical requirements for Video Ads
Maximum video size: 1GB
Maximum duration: 200 sec
Minimum width: 120 pixels
Minimum height: 120 pixels
There are five components for all ad types, which work together to attract potential leads. When placed in the news feed, ads should include:
Image / Video
Visual components play a significant role in driving attention and ultimately determines how your ad performs.
Message
Including text to accompany the image and headline is recommended to explain the offer.
Headline
Informs the reader what your advertisement is about.
Link description
Additional information about the link’s destination and what the reader can expect after clicking through.
CTA, Call-To-Action button
Encourages the reader to take the next step. The option available is “Read more”.
Tips from our ad expert team
✔︎ Keep in mind that shorter text gives more effect - Images that are not covered by text have a greater effect, so focus on the most important details
✔︎ Use high-resolution images - Pay attention to the size and quality of the media files you are working on, feel free to follow Face Books recommendations for the best results
Related Articles:
To get in contact with Adfenix Support, please use the chat icon at the bottom right of the page to submit your question!